Barracuda M.A.D. provides a range of high-value strategic consulting and creative design services designed to help small to mid-sized companies flourish in an increasingly competitive marketplace.
BUSINESS STRATEGY & ANALYSIS
Start-up Business Strategy & Analysis
Entrepreneurs turn unique market insights into innovative products and services. Successful entrepreneurs turn unique market insights into businesses that make a profit. We help you understand the difference and become successful.
Capital Campaign Preparation
Based on our real-world success preparing for and presenting to dozens of venture capitalists and private investors, we help entrepreneurs and small businesses hone their message, tighten their models and develop their pitch. Use us as a sounding board or as your Investor Relations Department.
MARKETING STRATEGY & PRODUCT DEVELOPMENT
Corporate Branding & Identity
A strong brand isn’t simply a pretty logo. We help companies position themselves to stand apart from the competition and to appeal to their core market. Services include naming, positioning statements, identity, (logo, fonts, colors, tone of voice), and brand elements (signs, business cards, letterhead, etc) are the name of the game.
Unique Selling Proposition
We help companies understand what makes their offering unique and how to communicate that to the market and to their employees.
Product Definition & Positioning
We help companies prepare successful product launches by providing analysis and recommendations on the competitive landscape, pricing and opportunities for differentiation in cluttered markets.
Search Engine Optimization
A website that cannot be found has zero value. Forget the fancy and expensive fly-by-night “SEO” consultants who throw around all of the intimidating buzzwords. We will provide a thorough analysis of your site and execute the actionable plan we prepare to make sure your market knows you exist.
Electronic & Social Marketing
We’re here to help you understand what your options are for staying in front of your customers using the latest in email and web-based electronic marketing technologies. We can get you up and running using the latest tools to track website traffic and to deliver electronic news letters, product updates, electronic coupons and the like, or to leverage state-of-the-art pay-for-placement internet advertising tools.
Marketing Program Measurement
If it doesn’t improve the bottom line it isn’t worth the time. We help you calculate the precise cost and return on investment of your current marketing efforts. From our findings we will help you optimize your marketing efforts and expenditures.
Electronic Identity
In today’s world there is no excuse for using a generic email address. We can help you register a domain name, set up website and email hosting accounts and configure email addresses so your customers know who they’re talking to!
Crisis Management
When times get tough we help you mitigate the risks from negative exposure and protect your brand through honest, carefully crafted communications.
eMail Template Design | Marketing Using eMail | Call (415) 531.1024