Robert M. O’Dea has more than 14-years of strategic, senior-level marketing experience. His career has spanned diverse engagements ranging from developing retail banking product and distribution strategies to creating rich media content for several of the nation’s most well known retail and consumer product companies. Rob also brings extensive start-up experience having co-founded a technology company where he led the marketing efforts, raising capital and closing agreements with more than two dozen of Silicon Valley’s most notable firms. On moving to Boulder in late 2006, Rob took over marketing & communications for a large pro cycling team before founding Barracuda M.A.D. Rob is a competitive cyclist, avid outdoorsman and internationally published professional photographer. email Rob

Adria M. O’Dea is an accomplished graphic designer who learned her craft in the highly competitive toy industry. At Toy Fair in 1998 she was struck that the world was being buried under a sea of disposable toys. This inspired a return to school where she earned a master’s degree in marine biology. Thousands of hours of microscope time later, Adria’s creative hand was transformed by the organic structures she studied in the lab.

At Barracuda M.A.D., Adria serves as both creative director and senior analyst applying  her strengths in complex statistical modeling to help shape business case development and go-to-market strategies for emerging companies. For the past ten years, Adria has developed an exceptional competency in grant writing and has authored numerous successful outreach, infrastructure and facilities grants.  Adria serves as member of the board of directors and as the marketing, graphics and website coordinator for San Francisco State University’s Romberg Tiburon Center for Environmental Studies. In her free time, Adria is a competitive cyclist and artisan jeweler who makes custom glass pieces on the torch. email Adria

William G. Snead earned a Ph.D. in Economics from the University of California, Berkeley, and then a law degree from the University of Michigan Law School.  He practiced law in-house with Shell Oil and Mobil Oil from 1977 to 2000, and then was outside counsel for ExxonMobil  until 2006, specializing in contracts, corporate law, advertising, and franchising.  He is currently a member of the Washington State and Virginia State Bars, and most recently has been engaged in assisting the Kirkland Arts Center, a Washington non-profit corporation, with revising their bylaws and articles of incorporation.  Prior to law school, he served 5 years in the US Air Force, and taught economics at Hamilton College. Dr. Snead resides in Redmond, Washington and provides legal services to Barracuda M.A.D., non-legal services may also be available to others.

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